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First of all, don’t make it difficult for visitors to your blog to figure out how to opt in to your blog.
It’s not an uncommon scenario: Business bloggers get so caught up in the grind of churning out quality content on a regular basis, they tend to forget about some of the other fundamental factors that contribute to a successful blog. One of these factors is a growing subscriber base. You know, those dedicated blog readers that keep coming back to your blog on a regular basis? The people who consistently read and share your content with their networks?
Now that we’ve covered how it technically works, let’s talk about a few strategy errors that could cause it to backfire in your marketing.
One of these factors is a growing subscriber base. You know, those dedicated blog readers that keep coming back to your blog on a regular basis? The people who consistently read and share your content with their networks?
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In the Harris Interactive/Janrain survey mentioned above, nearly 60% of respondents reported that they would be happy to give their personal information on a website if the data they provided would be used responsibly and for their own benefit. That decision of providing information should sit squarely with the website visitor. While things like geographic customization are possible by using an anonymous IP address, efforts to personalize prior to a form conversion or other opt-in by the user can be both error-prone and arguably a violation of the tenets of permission-based marketing.
CUSTOM LOGO-TYPE
Personal logo-type for Joacim Nilsson, a young Swedish web developer. Joacim was looking for a typographic representation of his identity, something uniquely individual to him and his personality. While discussing the goals of the logo, positivity emerged as one of the main characteristics to express, as well as a strong sense of drive, motivation, warmth and thoughtfulness. Stylistically, Joacim was interested in a brush script and we talked about ways in which to create an interesting composition using 2 lines.
Above: A few sketchbook pages showing some very early test ideas as well as the start of the more refined concept.
SKETCH DEVELOPMENT
With the general direction in mind, I progressed through a few sketch stages to work out the composition and details. I scanned one of the drafts (below top) and roughly adjusted the alignment and spacing in Photoshop before printing and cleaning it up using a white gel pen (below bottom). This was then used as the basis for the final drawing.
Above: Loose pencil draft drawn from one of the rough inked versions, corrected first in Photoshop then with a white gel pen.