CUSTOM LOGO-TYPE
Personal logo-type for Joacim Nilsson, a young Swedish web developer. Joacim was looking for a typographic representation of his identity, something uniquely individual to him and his personality. While discussing the goals of the logo, positivity emerged as one of the main characteristics to express, as well as a strong sense of drive, motivation, warmth and thoughtfulness. Stylistically, Joacim was interested in a brush script and we talked about ways in which to create an interesting composition using 2 lines.
Above: A few sketchbook pages showing some very early test ideas as well as the start of the more refined concept.
SKETCH DEVELOPMENT
With the general direction in mind, I progressed through a few sketch stages to work out the composition and details. I scanned one of the drafts (below top) and roughly adjusted the alignment and spacing in Photoshop before printing and cleaning it up using a white gel pen (below bottom). This was then used as the basis for the final drawing.
Above: Loose pencil draft drawn from one of the rough inked versions, corrected first in Photoshop then with a white gel pen.
Logo-types for bidwith.me, an entertainment auction website and the network marketing company behind it, vicesus.com. Bidwith.me is directly for the customers interested in the auctions so an element of fun was important, while Vicesus.com is aimed at the business opportunity offered through its affiliate program and is more corporate in nature. Initially working on the bidwith.me logo, the overall aim was to capture the right balance between fun & entertaining and professional & reliable. It was also important that the ‘b’ could function as a stand alone icon, with a simple and sturdy enough shape to easily fit inside a coin illustration or small circle and still remain recognisable.
p {
font: 15px/28px 'Open Sans', "Helvetica Neue";
color: #86888A;
-webkit-font-smoothing: antialiased;
}Initially working on the bidwith.me logo, the overall aim was to capture the right balance between fun & entertaining and professional & reliable. It was also important that the ‘b’ could function as a stand alone icon, with a simple and sturdy enough shape to easily fit inside a coin illustration or small circle and still remain recognisable.
Logo-types for bidwith.me, an entertainment auction website and the network marketing company behind it, vicesus.com. Bidwith.me is directly for the customers interested in the auctions so an element of fun was important, while Vicesus.com is aimed at the business opportunity offered through its affiliate program and is more corporate in nature.
From early on in the idea development, we considered the use of colours to build on emphasising the separate words and play on the use of the three dots. The colour schemes needed to be quite subtle and exclusive, without any tones that were overly bright or flashy.
FINALISING
The distinctiveness of the original ‘v’ makes it more suited to use by itself and it also has a lot of potential for creating some continuity with the ‘b’ – something that is further emphasised through the use of colour.