CUSTOM LOGO-TYPE
Personal logo-type for Joacim Nilsson, a young Swedish web developer. Joacim was looking for a typographic representation of his identity, something uniquely individual to him and his personality. While discussing the goals of the logo, positivity emerged as one of the main characteristics to express, as well as a strong sense of drive, motivation, warmth and thoughtfulness. Stylistically, Joacim was interested in a brush script and we talked about ways in which to create an interesting composition using 2 lines.
Above: A few sketchbook pages showing some very early test ideas as well as the start of the more refined concept.
SKETCH DEVELOPMENT
With the general direction in mind, I progressed through a few sketch stages to work out the composition and details. I scanned one of the drafts (below top) and roughly adjusted the alignment and spacing in Photoshop before printing and cleaning it up using a white gel pen (below bottom). This was then used as the basis for the final drawing.
Above: Loose pencil draft drawn from one of the rough inked versions, corrected first in Photoshop then with a white gel pen.
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Logo-types for bidwith.me, an entertainment auction website and the network marketing company behind it, vicesus.com. Bidwith.me is directly for the customers interested in the auctions so an element of fun was important, while Vicesus.com is aimed at the business opportunity offered through its affiliate program and is more corporate in nature. Initially working on the bidwith.me logo, the overall aim was to capture the right balance between fun & entertaining and professional & reliable. It was also important that the ‘b’ could function as a stand alone icon, with a simple and sturdy enough shape to easily fit inside a coin illustration or small circle and still remain recognisable.
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}Initially working on the bidwith.me logo, the overall aim was to capture the right balance between fun & entertaining and professional & reliable. It was also important that the ‘b’ could function as a stand alone icon, with a simple and sturdy enough shape to easily fit inside a coin illustration or small circle and still remain recognisable.
First of all, don’t make it difficult for visitors to your blog to figure out how to opt in to your blog.
It’s not an uncommon scenario: Business bloggers get so caught up in the grind of churning out quality content on a regular basis, they tend to forget about some of the other fundamental factors that contribute to a successful blog. One of these factors is a growing subscriber base. You know, those dedicated blog readers that keep coming back to your blog on a regular basis? The people who consistently read and share your content with their networks?
Now that we’ve covered how it technically works, let’s talk about a few strategy errors that could cause it to backfire in your marketing.
One of these factors is a growing subscriber base. You know, those dedicated blog readers that keep coming back to your blog on a regular basis? The people who consistently read and share your content with their networks?
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In the Harris Interactive/Janrain survey mentioned above, nearly 60% of respondents reported that they would be happy to give their personal information on a website if the data they provided would be used responsibly and for their own benefit. That decision of providing information should sit squarely with the website visitor. While things like geographic customization are possible by using an anonymous IP address, efforts to personalize prior to a form conversion or other opt-in by the user can be both error-prone and arguably a violation of the tenets of permission-based marketing.
The commonality among all of these products is the product or service’s ability to recognize data points and adjust to better fit the person using them. This personalization turns everyday static objects into “smart” objects. Marketing has started to follow a similar trend.
Netflix takes your viewing behavior and adapts to elevate similar genres and content.
One of these factors is a growing subscriber base. You know, those dedicated blog readers that keep coming back to your blog on a regular basis? The people who consistently read and share your content with their networks?
Yes, these cards can be visually interesting, but will cost you an arm and a leg. For me the most important factor about doing business is creating a network in a cheap but efficient way. I don’t want to be restrained by the idea that I’m handing out 3 euros (cost of one card for example) when dealing my cards. Sticker business cards are the answer when you want to make a cheap but awesome branded statement about your business that people can share in the offline world.
Here’s the awesome part. For each card you hand out you create potential new links in your network since people have the opportunity to share the sticky part of the business card while still holding on to your personal information. So, in theory you create double the exposure.
I teamed up with Tijs earlier this year. He was looking for an impressive business card that wouldn’t break his bank account. Bear in mind, we didn’t reinvent the wheel but we gave it our creative touch resulting in an incredible personal business card.
The design isn’t ground breaking, but it makes so much sense to hand out yourself so people can put a face on your name. We printed these on heavy duty 3M sticker paper so they’ll last years in the outdoors and gave them a custom shape to distinguish Tijs from all those other cards.
CUSTOM LOGO-TYPE
Personal logo-type for Joacim Nilsson, a young Swedish web developer. Joacim was looking for a typographic representation of his identity, something uniquely individual to him and his personality. While discussing the goals of the logo, positivity emerged as one of the main characteristics to express, as well as a strong sense of drive, motivation, warmth and thoughtfulness. Stylistically, Joacim was interested in a brush script and we talked about ways in which to create an interesting composition using 2 lines.
Above: A few sketchbook pages showing some very early test ideas as well as the start of the more refined concept.
SKETCH DEVELOPMENT
With the general direction in mind, I progressed through a few sketch stages to work out the composition and details. I scanned one of the drafts (below top) and roughly adjusted the alignment and spacing in Photoshop before printing and cleaning it up using a white gel pen (below bottom). This was then used as the basis for the final drawing.
Above: Loose pencil draft drawn from one of the rough inked versions, corrected first in Photoshop then with a white gel pen.